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The Routledge Companion to the Future of Marketing - Routledge Companions in Marketing, Advertising and Communication Luiz Moutinho 1.º edición
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The Routledge Companion to the Future of Marketing - Routledge Companions in Marketing, Advertising and Communication
Luiz Moutinho
The Routledge Companion to the Future of Marketing provides the reader with a comprehensive set of visionary insights into the future of Marketing. This prestige collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge.
504 pages, 72 black & white illustrations, 53 black & white tables, 16 black & white halftones, 56 b
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 17 de diciembre de 2013 |
| ISBN13 | 9780415625920 |
| Editores | Taylor & Francis Ltd |
| Páginas | 474 |
| Dimensiones | 179 × 253 × 33 mm · 1,03 kg |
| Lengua | Inglés |
| Editor | Bigne, Enrique (University of Valencia, Spain) |
| Editor | Manrai, Ajay K. (University of Delaware, USA) |
| Editor | Moutinho, Luiz (University of Suffolk, UK) |
