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Global Strategies in Retailing: Asian and European Experiences - Routledge Studies in International Business and the World Economy John Dawson-Masao Mukoyama 1.º edición
Global Strategies in Retailing: Asian and European Experiences - Routledge Studies in International Business and the World Economy
John Dawson-Masao Mukoyama
Featuring in-depth studies of seven retailers, by international scholars from Japan, the UK and Sweden, Global Strategies in Retailing explores recent developments in strategy that are related to international retailing and in particular, the emergence of a Global Portfolio Strategy.
272 pages, 50 black & white illustrations, 39 black & white tables, 50 black & white line drawings
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 10 de septiembre de 2013 |
| ISBN13 | 9780415644297 |
| Editores | Taylor & Francis Ltd |
| Páginas | 254 |
| Dimensiones | 167 × 239 × 20 mm · 538 g |
| Lengua | Inglés |
| Editor | Dawson, John (University of Edinburgh, UK) |
| Editor | Mukoyama, Masao (UMDS University, Japan) |