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Storytelling in Management Practice: Dynamics and Implications - Routledge Studies in Management, Organizations and Society Reissner, Stefanie (Newcastle University, UK) 1.º edición
Storytelling in Management Practice: Dynamics and Implications - Routledge Studies in Management, Organizations and Society
Reissner, Stefanie (Newcastle University, UK)
This book offers a critical investigation of storytelling in management practice. Specifically, it examines the factors that have been shown to influence the effectiveness of storytelling as a means of managerial communication within an organization and provides a range of novel insights into how storytelling is understood and employed.
200 pages, 4 black & white illustrations, 5 black & white tables, 4 black & white line drawings
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 24 de mayo de 2013 |
| ISBN13 | 9780415644334 |
| Editores | Taylor & Francis Ltd |
| Páginas | 190 |
| Dimensiones | 156 × 241 × 16 mm · 442 g |
| Lengua | Inglés |