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The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace Charles Patti-Philip Kitchen-Don Schultz 1.º edición
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The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace
Charles Patti-Philip Kitchen-Don Schultz
This book identifies and discusses the changes that integrated marketing communication (IMC) has meant to the marketplace, how they have occurred and what they mean for all types of marketers around the world. This book was published as a special issue of the Journal of Marketing Communications.
136 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 28 de abril de 2011 |
| ISBN13 | 9780415668927 |
| Editores | Taylor & Francis Ltd |
| Páginas | 142 |
| Dimensiones | 183 × 253 × 13 mm · 420 g |
| Lengua | Inglés |
| Editor | Kitchen, Philip (Brock university, Canada) |
| Editor | Patti, Charles (University of Denver, Colorado) |
| Editor | Schultz, Don (Northwestern University, USA) |
