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Consumer Behavior Knowledge for Effective Sports and Event Marketing 1.º edición
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Consumer Behavior Knowledge for Effective Sports and Event Marketing
Helps readers learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book also includes comprehensive reviews.
348 pages, 16 black & white tables
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 22 de septiembre de 2010 |
| ISBN13 | 9780415873581 |
| Editores | Taylor & Francis Ltd |
| Páginas | 348 |
| Dimensiones | 173 × 238 × 19 mm · 544 g |
| Lengua | Inglés |
| Editor | Close, Angeline G. (University of Nevada, USA) |
| Editor | Kahle, Lynn R. (University of Oregon, USA) |
