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Brands Laid Bare: Using Market Research for Evidence-Based Brand Management Kevin Ford
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Brands Laid Bare: Using Market Research for Evidence-Based Brand Management
Kevin Ford
By drawing on market research to understand consumers, marketers can better understand how to manage their brand. Exploring a spectrum of 12 customer needs and drawing on first--hand research evidence, Kevin Ford provides a proven framework for understanding what people are really looking for from a brand.
168 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 25 de febrero de 2005 |
| ISBN13 | 9780470012833 |
| Editores | John Wiley & Sons Inc |
| Páginas | 168 |
| Dimensiones | 162 × 235 × 19 mm · 382 g |
