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Strategic Market Relationships: From Strategy to Implementation Donaldson, Bill (The Robert Gordon University, Aberdeen, UK) 2.º edición
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Strategic Market Relationships: From Strategy to Implementation
Donaldson, Bill (The Robert Gordon University, Aberdeen, UK)
"At last a book that can be used to teach Managing Marketing Relationships that is not how to capture consumers by loyalty programmes or exploit our databases. " --Ian Wilkinson, University of New South Wales, Australia "This book is very clear and well structured and the illustrations will really help readers to understand this area.
288 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 13 de abril de 2007 |
| ISBN13 | 9780470028803 |
| Editores | John Wiley & Sons Inc |
| Páginas | 288 |
| Dimensiones | 192 × 233 × 18 mm · 542 g |
| Lengua | Inglés |
