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Logos and No Gos: How to Understand and Get the Most from Your Brand IP Steward, Geoff (IP Section)
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Logos and No Gos: How to Understand and Get the Most from Your Brand IP
Steward, Geoff (IP Section)
Intellectual property is one of the most valuable assets to all brand owners, distinguishing them from their competitors in local, national and global markets. A written IP policy deals with such issues as what rights the company owns, who looks after them, what the company's licensing policy is, and how the company deals with infringers.
240 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 25 de enero de 2007 |
| Fecha de lanzamiento original | 2006 |
| ISBN13 | 9780470060377 |
| Editores | John Wiley & Sons Inc |
| Páginas | 240 |
| Dimensiones | 147 × 224 × 20 mm · 408 g |
| Lengua | Inglés |
