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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders Morgan, Adam (The Challenger Project) 2.º edición
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
Morgan, Adam (The Challenger Project)
A revised and updated version of the classic book on what it takes for small brands to eat the big tuna Since Wiley first published Eating the Big Fish in 1999, the concept of the challenger brand has become a mainstream idea among marketers and advertisers.
368 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 3 de marzo de 2009 |
| ISBN13 | 9780470238271 |
| Editores | John Wiley & Sons Inc |
| Páginas | 368 |
| Dimensiones | 241 × 302 × 26 mm · 650 g |
