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Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules - Jossey-Bass Leadership Series Markides, Constantinos C. (London Business School. UK)
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Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules - Jossey-Bass Leadership Series
Markides, Constantinos C. (London Business School. UK)
Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models.
256 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 23 de mayo de 2008 |
| ISBN13 | 9780470276877 |
| Editores | John Wiley & Sons Inc |
| Páginas | 256 |
| Dimensiones | 163 × 238 × 24 mm · 454 g |
| Lengua | Inglés |
