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Marketing 3.0: From Products to Customers to the Human Spirit Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL)
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Marketing 3.0: From Products to Customers to the Human Spirit
Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL)
Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.
208 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 3 de mayo de 2010 |
| ISBN13 | 9780470598825 |
| Editores | John Wiley & Sons Inc |
| Páginas | 208 |
| Dimensiones | 160 × 238 × 20 mm · 424 g |
| Lengua | Inglés |
