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Brand Relevance: Making Competitors Irrelevant Aaker, David A. (University of California, Berkeley, CA)
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Brand Relevance: Making Competitors Irrelevant
Aaker, David A. (University of California, Berkeley, CA)
Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition.
400 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 15 de febrero de 2011 |
| ISBN13 | 9780470613580 |
| Editores | John Wiley & Sons Inc |
| Páginas | 400 |
| Dimensiones | 163 × 228 × 33 mm · 658 g |
| Lengua | Inglés |
