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Branding Only Works on Cattle: The New Way to Get Known (and Drive your Competitors Crazy) Jonathan Salem Baskin
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Branding Only Works on Cattle: The New Way to Get Known (and Drive your Competitors Crazy)
Jonathan Salem Baskin
Most people don't know it yet, but branding is dead. Of course, we need to know about the things we want to buy, but the billions of pounds spent on logos, sponsorships, and jingles have little - if anything - to do with consumer behaviour. For example: -Dinosaur-headed execs in Microsoft ads didn't help sell software.
272 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 23 de marzo de 2009 |
| ISBN13 | 9780470742570 |
| Editores | John Wiley & Sons Inc |
| Páginas | 272 |
| Dimensiones | 163 × 237 × 27 mm · 557 g |
| Lengua | Inglés |
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