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Customize the Brand: Make it more desirable and profitable Nilson, Torsten H. (The Quant Marketing Company, UK)
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Customize the Brand: Make it more desirable and profitable
Nilson, Torsten H. (The Quant Marketing Company, UK)
Explores the important topic of brand building within the one-to-one concept. This book explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer.
192 pages, index
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 22 de noviembre de 2002 |
| ISBN13 | 9780470848227 |
| Editores | John Wiley & Sons Inc |
| Páginas | 192 |
| Dimensiones | 159 × 239 × 21 mm · 430 g |
