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Counterfeiting Exposed: Protecting Your Brand and Customers David M. Hopkins
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Counterfeiting Exposed: Protecting Your Brand and Customers
David M. Hopkins
Offers an overview of the subject of counterfeiting in the twenty-first century - not the traditional notion of counterfeiting fake currency, but the counterfeiting of luxury goods, pharmaceuticals, and engine parts. This book tells real-world examples of how counterfeiting can occur and how readers can protect their products and brands from it.
336 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 18 de abril de 2003 |
| ISBN13 | 9780471269908 |
| Editores | John Wiley & Sons Inc |
| Páginas | 336 |
| Dimensiones | 158 × 239 × 29 mm · 653 g |
| Lengua | Inglés |
