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Managing Retail Consumption Davies, Barry J. (Cheltenham and Gloucester College of Higher Education)
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Managing Retail Consumption
Davies, Barry J. (Cheltenham and Gloucester College of Higher Education)
Looks at how retailing works and examines the narrative nature of retailing: how it can tell a story, and form a major element in the consideration of management of retail operations. This book also examines retail in its social context including examples and cases of numerous well known companies such as Tesco, Next and Galleries Lafayette.
370 pages, Ill.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 20 de febrero de 2002 |
| ISBN13 | 9780471489122 |
| Editores | John Wiley & Sons Inc |
| Páginas | 440 |
| Dimensiones | 188 × 239 × 21 mm · 775 g |
| Lengua | Inglés |
