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New Product Development: Managing and Forecasting for Strategic Success Robert J. Thomas
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New Product Development: Managing and Forecasting for Strategic Success
Robert J. Thomas
Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.
368 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 25 de octubre de 1993 |
| ISBN13 | 9780471572268 |
| Editores | John Wiley & Sons Inc |
| Páginas | 368 |
| Dimensiones | 185 × 265 × 31 mm · 666 g |
| Lengua | Inglés |
