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Marketing Research Essentials Carl McDaniel Rev edition
Marketing Research Essentials
Carl McDaniel
When it comes to putting you on the frontlines of the marketing research industry, McDaniel and Gates stand out from the crowd. These authors deliver the trends, insights, and advances in the field, with a focus on how marketing research is practiced today.
162 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 28 de junio de 2005 |
| ISBN13 | 9780471720973 |
| Editores | John Wiley and Sons Ltd |
| Páginas | 162 |
| Dimensiones | 150 × 220 × 10 mm · 408 g |