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Nuts, Bolts and Magnetrons: A Practical Guide for Industrial Marketers Paul Millier
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Nuts, Bolts and Magnetrons: A Practical Guide for Industrial Marketers
Paul Millier
Industrial or business--to--business marketing places very specific demands on those responsible for it. Yet all too often the strengths of these managers are technical, founded on expertise and product knowledge. There is seldom any formal understanding of marketing principles and the business benefits they can bring.
320 pages, Ill.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 15 de junio de 2000 |
| ISBN13 | 9780471853251 |
| Editores | John Wiley & Sons Inc |
| Páginas | 320 |
| Dimensiones | 169 × 238 × 17 mm · 498 g |
| Lengua | Inglés |
