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Creative Product Design: A Practical Guide to Requirements Capture Management Bruce, Margaret (UMIST, Manchester, UK)
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Creative Product Design: A Practical Guide to Requirements Capture Management
Bruce, Margaret (UMIST, Manchester, UK)
Achieving commercial success through innovation is highly desirable, but difficult to achieve in practice. 50% of product development costs are likely to result in a failed product and in some sectors, such as FMCGs, this figure is more like 75%.
236 pages, Ill.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 24 de enero de 2001 |
| Fecha de lanzamiento original | 2000 |
| ISBN13 | 9780471987208 |
| Editores | John Wiley & Sons Inc |
| Páginas | 240 |
| Dimensiones | 162 × 241 × 27 mm · 508 g |
| Lengua | Inglés |
