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The Stuff You Can't Bottle: Advertising for the Global Youth Market King Adz
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The Stuff You Can't Bottle: Advertising for the Global Youth Market
King Adz
In the networked, multimedia era of Internet 2.0, the only way for advertisers and brands to connect with the notoriously difficult youth market is to get involved with the cultures and subcultures that make up their world. In this book, the author shares his insight into the lives of young people across the globe.
352 pages, 275 illustrations, 250 in colour
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de mayo de 2013 |
| ISBN13 | 9780500290750 |
| Editores | Thames & Hudson Ltd |
| Páginas | 352 |
| Dimensiones | 178 × 255 × 32 mm · 816 g |
