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Rethinking Performance Measurement: Beyond the Balanced Scorecard Meyer, Marshall W. (Wharton School, University of Pennsylvania)
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Rethinking Performance Measurement: Beyond the Balanced Scorecard
Meyer, Marshall W. (Wharton School, University of Pennsylvania)
Performance measurement remains a vexing problem for business firms and other kinds of organisations. This book explains why the performance we want to measure (long-term cash flows, long-term viability) and the performance we can measure (current cash flows, customer satisfaction, etc.) are not the same.
220 pages, 53 b/w illus. 4 tables
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 19 de marzo de 2009 |
| ISBN13 | 9780521103268 |
| Editores | Cambridge University Press |
| Páginas | 220 |
| Dimensiones | 155 × 229 × 14 mm · 336 g |
| Lengua | Inglés |
