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Quantitative Models in Marketing Research Franses, Philip Hans (Erasmus Universiteit Rotterdam)
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Quantitative Models in Marketing Research
Franses, Philip Hans (Erasmus Universiteit Rotterdam)
This 2001 book presents important and practically relevant quantitative models used for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings.
224 pages, 25 tables
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 10 de junio de 2010 |
| ISBN13 | 9780521143653 |
| Editores | Cambridge University Press |
| Páginas | 224 |
| Dimensiones | 164 × 243 × 12 mm · 410 g |
| Lengua | Inglés |
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