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Media Relations Measurement: Determining the Value of PR to Your Company's Success Ralf Leinemann New edition
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Media Relations Measurement: Determining the Value of PR to Your Company's Success
Ralf Leinemann
The authors also introduce their own theory of PR evaluation and apply it to five different types of activity: interviews, press conferences, generic campaigns, crisis PR and long-term projects. In addition, the book contains many valuable tips and real-life examples throughout.
140 pages, 19ill.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 28 de noviembre de 2004 |
| ISBN13 | 9780566086502 |
| Editores | Taylor & Francis Ltd |
| Páginas | 136 |
| Dimensiones | 150 × 220 × 20 mm · 453 g |
| Lengua | Inglés |
| Editor | Baikaltseva, Elena |
| Editor | Leinemann, Ralf |
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