Linda Wise McNay

Fundraising for All: What Every Nonprofit Leader Should Know Linda Wise McNay

Leading a nonprofit is challenging and rewarding work. Nonprofit board members, CEOs, Executive Directors and fundraising leaders - and those who aspire to those roles - are expected to engage donors to raise money effectively. Yet, most have received little or no training or support in advancement.

In Fundraising for All, veteran fundraising consultants Linda Wise McNay, Ailena Gibby Parramore, and David M. Paule demystify fundraising.

This innovative book guides readers on: The importance of a strategic plan as the foundation for fundraising; How nonprofit executives and boards should manage their time in every stage of their fundraising and stewardship efforts; The essential role board leadership plays in fundraising; The critical relationship between the chief executive and, if there is one, the chief development officer; Detailed instructions on "how to ask;" andHow smart nonprofits cultivate donors for the future.

So frequently, the leadership of nonprofits come up through the programmatic or operational ranks and enter their jobs intimidated by the revenue-generating functions. The authors offer lessons and anecdotes drawn from their years both leading and consulting with nonprofits in similar situations. Many nonprofits do not have a chief development officer or experienced advancement staff. This book provides detailed explanations of which fundraising tasks are the most important and which should be undertaken first by an organization. Annual giving, major giving, capital campaigns, and endowments are all explained in ten easy-to-read chapters.

The real beauty of Fundraising for All is that it seeks to help nonprofits of any type or size with simple, no-nonsense explanations and easy-to-follow instructions that anyone can follow.