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Straight Up: the Business of Winning Politics: Communication Strategies for Innovative Companies Craig Casselberry
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Straight Up: the Business of Winning Politics: Communication Strategies for Innovative Companies
Craig Casselberry
The business of politics has evolved quickly over the last decade. Today, a strategic communications plan should touch all aspects of a company's business strategy, including its public and government affairs programs. Drawing on my direct experience with companies and coalitions of all sizes-from the Fortune 50 to small, emerging companies-I hope to provide tangible tools for Corporate America to communicate more effectively internally and externally and build a foundation for long-term success.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 19 de mayo de 2008 |
| ISBN13 | 9780595495993 |
| Editores | iUniverse |
| Páginas | 84 |
| Dimensiones | 152 × 229 × 4 mm · 122 g |
| Lengua | Inglés |