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The Age of Conversation 2: Why Don't They Get It? Drew Mclellan
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The Age of Conversation 2: Why Don't They Get It?
Drew Mclellan
This book is a daring challenge to the business community. Gone are the top-down, command and control messages that held sway through the 20th Century. In are a raft of new techniques that start with listening, responding and action that set the scene for a continuing and evolving dialog about brands, experience, business and community.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 25 de febrero de 2009 |
| ISBN13 | 9780615264202 |
| Editores | Drew McLellan and Gavin Heaton |
| Páginas | 272 |
| Dimensiones | 206 × 14 × 275 mm · 616 g |
| Lengua | Inglés |
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