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Marketing: The Enyclopedic Dictionary Mercer, David (The Open University Business School)
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Marketing: The Enyclopedic Dictionary
Mercer, David (The Open University Business School)
aeo Offers the reader a highly practical reference guide. aeo Gives an authoritative and comprehensive overview of the whole field of marketing. aeo Provides extensive cross--referencing enabling easy reference from one entry to another. aeo Developed over the past half decade with contributions from marketing experts and organizations.
600 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 15 de marzo de 1999 |
| ISBN13 | 9780631211266 |
| Editores | John Wiley and Sons Ltd |
| Páginas | 432 |
| Dimensiones | 245 × 174 × 30 mm · 762 g |
| Lengua | Inglés |
