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Strategic Management in Construction Langford, David (Shrathclyde University in Glasgow) 2.º edición
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Strategic Management in Construction
Langford, David (Shrathclyde University in Glasgow)
This book reviews the general theory of strategy, relates it to the particular circumstances of the construction industry, and shows how it can be applied in practice. It brings together ideas from economics, marketing, management, business and politics to develop strategic management for both contractorsa firms and the associated professions.
256 pages, 30 illustrations, bibliography, index
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 5 de diciembre de 2001 |
| ISBN13 | 9780632049998 |
| Editores | John Wiley and Sons Ltd |
| Páginas | 260 |
| Dimensiones | 244 × 169 × 23 mm · 408 g |
