Roman Espejo

How Does Advertising Impact Teen Behavior Roman Espejo

Marc Notes: Includes bibliographical references and index. Table of Contents: Introduction -- 1. Advertising Promotes Consumerism in Children and Teens / Victor C. Strasburger, Barbara J. Wilson, Amy B. Jordan -- 2. Peers Have the Greatest Influence on Teens' Buying Behaviors / PricewaterhouseCoopers -- 3. Tweens Have Become More Aware of Advertising and Brands / Jayne O'Donnell -- 4. Online Advertising Aggressively Targets Children and Teens / Jeff Chester, Kathryn Montgomery -- 5. Teens May Not Respond to Online Advertising / Mark Dolliver -- 6. Text Messaging Can Be an Effective Marketing Tool to Reach Teens / Alana Semuels -- 7. Alcohol Advertising Does Not Significantly Influence Teen Drinking / Statistical Assessment Service (STATS) -- 8. Smoking Advertisements Influence Teen Smoking Robert A. Wascher -- 9. Anti-Smokmg Advertisements Can Reduce Teen Smoking / Michael Eriksen -- 10. Fast Food Advertising Is Linked to Rising Childhood and Teen Obesity / American Psychological Association -- 11. Fast Food Advertising Is Not Linked to Rising Childhood and Teen Obesity / Gary Becker -- Organizations to Contact -- Bibliography -- Index. Contributor Bio:  Espejo, Roman B01