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Product Development for the Service Sector: Lessons from Market Leaders Robert G. Cooper
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Product Development for the Service Sector: Lessons from Market Leaders
Robert G. Cooper
The authors offer managers of service industries an overview of the principles of product management - such as the creation and testing of development models - and their application in any service industry.
288 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de noviembre de 1999 |
| ISBN13 | 9780738201054 |
| Editores | The Perseus Books Group |
| Páginas | 288 |
| Dimensiones | 153 × 229 × 22 mm · 508 g |
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