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Integrated Marketing Communication: Creative Strategy from Idea to Implementation Robyn Blakeman
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Integrated Marketing Communication: Creative Strategy from Idea to Implementation
Robyn Blakeman
Offers an approach that lays out creative processes and strategies for effective Integrated Marketing Communication. This book covers key areas, from marketing plans, branding and positioning, and creative briefs to copywriting, design, and media format considerations. It also looks at visual and verbal tactics and business theory and practices.
280 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 16 de abril de 2007 |
| ISBN13 | 9780742529649 |
| Editores | Bloomsbury Publishing Plc |
| Páginas | 280 |
| Dimensiones | 194 × 237 × 14 mm · 485 g |
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