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Strategic Copywriting: How to Create Effective Advertising Edd C. Applegate
Strategic Copywriting: How to Create Effective Advertising
Edd C. Applegate
Strategic Copywriting is a detailed how-to guide on techniques for writing and designing ads in newspapers, magazines, and other print media, as well as those broadcast on radio and television.
256 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 27 de septiembre de 2004 |
| ISBN13 | 9780742530683 |
| Editores | Rowman & Littlefield |
| Páginas | 256 |
| Dimensiones | 189 × 241 × 16 mm · 576 g |
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