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Marketing Insights and Outrages
Drayton Bird
Marketing Insights and Outrages is a collection of Drayton Bird's articles and extracts from "Marketing" magazine. The pieces cover all areas of marketing from branding to customer loyalty. There is a particular emphasis on learning opportunity and the author's own experience lends itself to hints and advice.
192 pages, black & white illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 2000 |
| ISBN13 | 9780749432157 |
| Editores | Kogan Page Ltd |
| Páginas | 192 |
| Dimensiones | 234 × 157 × 18 mm · 432 g |
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