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The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising Erik Du Plessis
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The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising
Erik Du Plessis
Draws on the research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. This title uses research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised.
256 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de julio de 2008 |
| ISBN13 | 9780749450243 |
| Editores | Kogan Page Ltd |
| Páginas | 256 |
| Dimensiones | 157 × 234 × 19 mm · 400 g |
| Lengua | Inglés |
