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Experiential Marketing: a Practical Guide to Interactive Brand Experiences Shirra Smilansky
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Experiential Marketing: a Practical Guide to Interactive Brand Experiences
Shirra Smilansky
Experiential marketing is an interactive two-way marketing communications tool, which aims to bring brands to life and communicate complex brand messages through interactive sensory experiences that should excite and engage the customer.
272 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 3 de febrero de 2009 |
| ISBN13 | 9780749452759 |
| Editores | Kogan Page Ltd |
| Páginas | 272 |
| Dimensiones | 165 × 243 × 25 mm · 548 g |
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