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Qualitative Research: Good Decision Making Through Understanding People, Cultures and Markets - Market Research in Practice Sheila Keegan
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Qualitative Research: Good Decision Making Through Understanding People, Cultures and Markets - Market Research in Practice
Sheila Keegan
Qualitative Research looks at the different theoretical models within which qualitative research operates, explores the strengths and weaknesses of qualitative research for different business problems, and examines how to define what to expect from the outcomes and how to apply them in a business context.
272 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 27 de octubre de 2009 |
| ISBN13 | 9780749454647 |
| Editores | Kogan Page Ltd |
| Páginas | 272 |
| Dimensiones | 156 × 235 × 19 mm · 508 g |
| Lengua | Inglés |
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