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Ads to Icons: How Advertising Succeeds in a Multimedia Age Paul Springer 2 Revised edition
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Ads to Icons: How Advertising Succeeds in a Multimedia Age
Paul Springer
Using fifty international case studies of new, iconic campaigns this book examines current and future trends in advertising and demonstrates how advertising can succeed in a multi-media age.
368 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 25 de agosto de 2009 |
| ISBN13 | 9780749456474 |
| Editores | Kogan Page Ltd |
| Páginas | 368 |
| Dimensiones | 171 × 240 × 24 mm · 762 g |
| Lengua | Inglés |
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