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Auto Brand: Building Successful Car Brands for the Future
Parment, Anders, Ph.D.
Adapt to emerging trends in consumer behaviour and improve profitability as a result, with this exclusive insight into branding and marketing in the car industry.
264 pages, black & white illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de enero de 2014 |
| ISBN13 | 9780749469290 |
| Editores | Kogan Page Ltd |
| Páginas | 264 |
| Dimensiones | 229 × 151 × 15 mm · 404 g |
| Lengua | Inglés |
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