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Marketing Communications: Offline and Online Integration, Engagement and Analytics Ze Zook 6 Revised edition
Marketing Communications: Offline and Online Integration, Engagement and Analytics
Ze Zook
Examine the many and varied forms of marketing with this book which guides students and practitioners through each modern marketing communications tool.
600 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de febrero de 2016 |
| ISBN13 | 9780749473402 |
| Editores | Kogan Page Ltd |
| Páginas | 600 |
| Dimensiones | 314 × 191 × 25 mm · 984 g |
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