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Decoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Research - Marketing Science Darren Bridger Annotated edition
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Decoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Research - Marketing Science
Darren Bridger
Become neuro-literate by understanding the key principles behind behavioural science and how to use them to decipher the customer.
224 pages, illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 25 de agosto de 2015 |
| ISBN13 | 9780749473846 |
| Editores | Kogan Page Ltd |
| Páginas | 224 |
| Dimensiones | 234 × 158 × 15 mm · 344 g |
| Lengua | Inglés |
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