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Auto Brand: Building Successful Car Brands for the Future
Parment, Anders, Ph.D.
Adapt to emerging trends in consumer behaviour and improve profitability as a result, with this exclusive insight into branding and marketing in the car industry.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 3 de enero de 2015 |
| ISBN13 | 9780749476427 |
| Editores | Kogan Page Ltd |
| Páginas | 264 |
| Dimensiones | 163 × 243 × 20 mm · 528 g |
| Lengua | Inglés |
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