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Essentials of Advertising Robert Cluley
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Essentials of Advertising
Robert Cluley
Navigate the field of advertising with this meticulously researched textbook, exploring its impact on society, culture and business practices, plus the way it is perceived by different industries.
240 pages, black & white illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de febrero de 2017 |
| ISBN13 | 9780749478391 |
| Editores | Kogan Page Ltd |
| Páginas | 240 |
| Dimensiones | 241 × 172 × 14 mm · 432 g |
| Lengua | Inglés |
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