Peter Mudie

The Management and Marketing of Services (B H Contemporary Business Series) Peter Mudie

This is a comprehensive text, which provides a highly accessible perspective on the management and marketing of services. In particular, service design and productivity are examined as well as more general topics such as the implications for services in
future. Suitable for undergraduates or postgraduates studying the management service operations in a marketing orientated environment. '.. I recommend this book to all those who teach or study the marketing and/or management of services. It is a
practical guide for the student and a useful summary for the teacher.' Jonathan S. Swift, Senior Lecturer in Marketing Staffordshire University Business School - Jourl of the Market Research Society, November 1994 '... provides a comprehensive
framework for practitioners and students who wish to study the issues that characterise service organisations.' - Banking World, September 1993 - MEGAPHONE, July 1993 - Service Industries Journal, July 1994