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Search Marketing Strategies James Colborn 1.º edición
Search Marketing Strategies
James Colborn
Focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, this work demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives.
234 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de octubre de 2005 |
| ISBN13 | 9780750666183 |
| Editores | Taylor & Francis Ltd |
| Páginas | 234 |
| Dimensiones | 150 × 220 × 10 mm · 444 g |
| Lengua | Inglés |