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Exchange Behavior in Selling and Sales Management Peng Sheng 1.º edición
Exchange Behavior in Selling and Sales Management
Peng Sheng
Presents a framework for the successful operation of selling and sales management. This book is composed of eight fundamental building blocks, which provide a framework to describe the dynamics of consumer and organizational buying processes. It also provides a scientific, analytical approach to the personal elements in selling.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 15 de enero de 2008 |
| ISBN13 | 9780750685900 |
| Editores | Taylor & Francis Ltd |
| Páginas | 240 |
| Dimensiones | 150 × 220 × 10 mm · 440 g |
| Lengua | Inglés |