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Products and Process Innovation in the Food Industry Klaus G. Grunert 1997 edition
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Products and Process Innovation in the Food Industry
Klaus G. Grunert
Innovation is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90 per cent being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to retailer.
242 pages, biography
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 31 de mayo de 1997 |
| ISBN13 | 9780751404241 |
| Editores | Kluwer Academic Publishers Group |
| Páginas | 242 |
| Dimensiones | 155 × 235 × 16 mm · 635 g |
| Lengua | Inglés |
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