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Transnational Business Cultures: Life and Work in a Multinational Corporation - Cross-Cultural Management Fiona Moore New edition
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Transnational Business Cultures: Life and Work in a Multinational Corporation - Cross-Cultural Management
Fiona Moore
This volume explores how the idea of 'culture' is used and exploited by transnational managers to further their own ambitions and their companies' strategies for expansion. It will be an invaluable resource for both researchers and professionals, yielding important new insights into the roles of local and global cultures in the operation of transnational corporations.
224 pages, 3 illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 28 de enero de 2005 |
| ISBN13 | 9780754642657 |
| Editores | Taylor & Francis Ltd |
| Páginas | 224 |
| Dimensiones | 240 × 162 × 19 mm · 476 g |
| Lengua | Inglés |
| Editor de series | Leung, Professor Kwok |
| Editor de series | Moore, Dr. Fiona |
