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The Focus Group Kit: Volumes 1-6 - Focus Group Kit David L. Morgan
The Focus Group Kit: Volumes 1-6 - Focus Group Kit
David L. Morgan
This kit provides all one needs to know to run a successful focus group, from the initial planning stages to asking questions, to moderating to the final analyzing and reporting of the research.
692 pages, illustrations
| Medios de comunicación | Libros Book |
| Publicado | 30 de octubre de 1997 |
| ISBN13 | 9780761907602 |
| Editores | SAGE Publications Inc |
| Páginas | 692 |
| Dimensiones | 183 × 263 × 55 mm · 1,64 kg |
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