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Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget Kevin J. Clancy
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Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget
Kevin J. Clancy
Combining research with substantive proposals for new standards, this book reveals that the greater the involvement level of viewers in a particular television programme, the greater the impact of the advertising carried by that programme.
244 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 12 de octubre de 1999 |
| ISBN13 | 9780761915812 |
| Editores | SAGE Publications Inc |
| Páginas | 244 |
| Dimensiones | 152 × 228 × 21 mm · 480 g |
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